Arrow Electronics has been named Veeam EMEA Aggregator of the Year at the 2026 Veeam EMEA Partner Awards, the data resilience company announced during its annual Partner Advisory Council held in Portugal from June 15 to 18. The event convened strategic channel leaders from across Europe, the Middle East and Africa to discuss market trends, future strategy and customer requirements, with Arrow recognised for its contribution to expanding Veeam’s presence across the region through channel development, enablement and go-to-market execution.
Building and scaling cloud ecosystems
The award specifically honours Arrow’s role as an aggregator – a function that extends well beyond traditional product distribution. Nick Bannister, president for Arrow’s enterprise computing solutions business in EMEA, described the company’s position as one that “builds and scales cloud ecosystems across EMEA, enabling channel partners and helping drive consistent, repeatable growth.” Unlike conventional distributors that simply move products, Arrow combines platform capabilities, enablement programmes and regional scale to help partners accelerate the adoption of data resilience and cloud solutions. The company has also secured other strategic deals that reinforce this advisory role: a distribution agreement with Object First for ransomware-proof backup storage appliances designed for Veeam environments, the Microsoft Frontier Distributor designation, and recognition as Equinix EMEA Distributor of the Year 2025. An expanded distribution agreement with Broadcom for VMware solutions across Europe further underscores Arrow’s deepening influence. Mike Worby of Arrow Enterprise Computing Solutions has noted that distributors are increasingly acting as strategic advisors, helping businesses simplify risk management amid rising regulatory pressure in Europe.
Distribution agreement expansion
The award follows the recent extension of Arrow’s Veeam distribution agreement in EMEA, which added Italy, the Netherlands, Poland and Switzerland to the existing relationship. The expansion gives customers in those markets broader access to Veeam’s portfolio of data resilience solutions, including backup, recovery, cyber resilience and hybrid cloud data protection, along with local support. For Veeam, the move represents an opportunity to increase market share in high-growth territories such as Poland, where digital transformation is accelerating rapidly.
Nick Bannister said: “This award reflects more than the strength of our collaboration with Veeam. It recognises the evolution of our role in the channel ecosystem. As an aggregator, Arrow builds and scales cloud ecosystems across EMEA, enabling channel partners and helping drive consistent, repeatable growth. By combining platform capabilities, enablement and regional scale, we help our channel partners accelerate the adoption of data resilience and cloud solutions in an increasingly complex market.”
Kinda Baydoun, senior director for channel and alliances at Veeam EMEA, added: “Arrow continues to demonstrate strong commitment to channel partner enablement, ecosystem development and customer success across EMEA. This award recognises the impact of that collaboration and the critical role Arrow plays in helping organisations strengthen resilience, reduce risk and build confidence in the data that underpins their business. As organisations accelerate cloud and AI adoption, the ability to protect, govern and recover data at scale has become foundational. Our channel partners are central to helping customers establish trusted data environments, helping ensure they can operate with confidence, meet regulatory requirements and turn data into a strategic advantage. We are proud to recognise Arrow as our 2026 EMEA Aggregator of the Year.”
Veeam’s annual awards programme recognises partners that have demonstrated exceptional performance, innovation and customer impact across the region. This year’s edition highlighted the channel’s role in helping organisations strengthen resilience, improve recovery readiness and establish trusted foundations for future technology initiatives. Discussions at the Partner Advisory Council underscored the increasing importance of data resilience, clean data recovery, ransomware readiness and governance controls as foundational elements for trustworthy AI adoption. Veeam is positioning itself as the “Data and AI Trust Company,” aiming to ensure data is resilient, secure and ready to power AI safely at scale, while its partner ecosystem now numbers more than 35,000 technology partners globally.
