NinjaOne Backup now protects more than 15,000 customers, the company has announced, as demand surges for backup and recovery capabilities that are embedded directly within a unified IT operations platform rather than managed as standalone tools.
Customer milestone reflects shift towards unified IT operations
The milestone, disclosed by NinjaOne, underscores a broader industry move away from siloed backup solutions. IT teams and managed service providers (MSPs) increasingly want shared context, streamlined workflows, and reduced complexity — all of which, the company argues, lead to faster recovery times and stronger organisational resilience. NinjaOne itself has grown to serve more than 35,000 customers across over 140 countries, having surpassed $500m in annual recurring revenue in its fiscal year 2025, a 60 per cent increase in its customer base over the previous period. The firm, founded in 2013 and headquartered in Austin, Texas, raised $500m in a Series C round in February 2025 at a $5bn valuation, led by CapitalG and ICONIQ Growth. It has maintained a reported 98 per cent customer satisfaction score for more than five years and is recognised as a Leader in two IDC MarketScape reports on endpoint management and a Representative Vendor in Gartner’s Market Guide for Endpoint Management Tools.
Platform integration drives efficiency
NinjaOne Backup embeds device backup and SaaS backup directly into the NinjaOne Unified IT Operations Platform, which also consolidates endpoint management, autonomous patching, and remote access into a single console. A lightweight, unified agent is deployed on every managed device, making it backup-ready without additional installations. For cloud applications, NinjaOne SaaS Backup — formerly known as Dropsuite, which NinjaOne acquired — protects Microsoft 365, Google Workspace, and Microsoft Entra with automated backups, granular recovery, and compliance controls. The platform supports a wide range of backup strategies, including bare-metal backups, file-level backups, application-aware backups for SQL Server, Microsoft Exchange Server, and QuickBooks, as well as full and incremental backups. Hybrid strategies combining local and remote backups are also supported. All backups are encrypted at rest, locally, and in transit to guard against ransomware, and secure restore options — including web-based file restore and bare-metal restores — are SOC-2 compliant and protected by multi-factor authentication. End-users can restore their own files directly from a web browser via the self-service file restore feature.
“IT teams and MSPs have enough on their plates without having to manage backups as a standalone, siloed workflow,” said Matt Hastings, Senior Vice President of Product Management at NinjaOne. “NinjaOne Backup gives them time back with faster backups, less storage overhead, and simpler compliance. Our customers are already using that time to take on more clients and strategic work.”
New backup engine and compliance controls
Recent updates to the solution include a redesigned backup engine that delivers added storage efficiency gains. The new engine uses less storage than its predecessor, has built-in deduplication visibility, and accelerates both backup and recovery speeds, reducing the time MSPs and IT teams spend on manual tasks. Expanded compliance controls now offer long-term image backup retention options of up to 10 years, alongside automated alerts that notify technicians if retention policies are lowered. The solution also enforces multi-factor authentication for high-risk actions in the backup portal, simplifying compliance and giving organisations confidence in their data protection posture.
AI-powered Boot Verification automates recovery testing
The most significant new feature, AI-driven Boot Verification, addresses a persistent challenge in data protection: ensuring that backups can actually be restored when needed. The new Boot Verify capability automatically tests the recoverability of backup images by booting them in a virtual environment and using artificial intelligence to analyse the outcomes. The AI detects anomalies — such as missing files, corrupted system states, or configuration errors — that would otherwise go unnoticed until a real recovery attempt. This eliminates the need for manual testing, which is time-consuming and often skipped in busy IT departments. Instead, teams receive automated, verifiable assurance that their backups are restorable, along with alerts if an issue is flagged.
Alex Taguchi, Technology Services Manager at Hawk Ridge Systems, described the impact on his lean team. “As a lean IT team, we can’t afford to spend hours managing and validating backups manually. NinjaOne simplified our device and SaaS backup, freeing up time and resources for more complex work,” he said. “Now, monitoring, verification, and recovery are all in the same platform we already use every day. And knowing that Boot Verify is automatically testing our backups and flagging issues before we need to restore gives us a new level of confidence in our recoverability.”
The value of robust, verifiable backups was underscored by Raffi Kajberouni, President at H.E.R.O.S. Inc., who described a ransomware attack where NinjaOne Backup was instrumental in restoring the company’s entire computer network in four days, even when other backup methods failed. The platform’s per-endpoint pricing model, which varies by device count, product selection, region, and contract terms — ranging from approximately $1.50 per endpoint per month for high volumes to around $3.75 for smaller teams — is not published as a fixed list; potential customers must request a custom quote. NinjaOne offers a 14-day free trial of its entire platform. The company has also obtained FedRAMP, GovRAMP, and Texas-RAMP authorisations, facilitating its adoption by public sector organisations.
