UK Business

Netomi raises $110m from Accenture and Adobe in Series C for AI customer experience

Netomi, the enterprise agentic customer experience platform, has raised $110 million in a Series C funding round led by Accenture Ventures, with participation from Adobe Ventures, WndrCo, Silver Lake Waterman, NAVER Ventures, Metis Strategy and Fin Capital. The investment brings the company’s total funding to more than $160 million, building on early backing from Greg Brockman, Demis Hassabis and Mustafa Suleyman.

Funding and Investment

Accenture Ventures, the corporate venture capital arm of Accenture, led the round as part of a broader strategy to invest in AI and data startups with an emphasis on enterprise readiness. The firm has also formed a strategic partnership with Netomi to deploy its AI solutions across Accenture’s enterprise client base. Adobe Ventures, which focuses on early-stage companies aligned with creativity, marketing and AI, also participated. Other investors in the round include WndrCo, Silver Lake Waterman, NAVER Ventures, Metis Strategy and Fin Capital. Jeffrey Katzenberg of WndrCo has joined Netomi’s board of directors.

How Netomi’s Agentic AI Works

Founded in 2015 by Puneet Mehta, Netomi specialises in what it calls “agentic AI” — systems that go far beyond traditional chatbots. Instead of merely responding to prompts, these AI agents can reason, plan and act autonomously to achieve specific goals without constant human intervention. They perceive their environment, make decisions and execute tasks by interacting with other software and systems.

Mehta’s background is instructive: before founding Netomi, he spent years on Wall Street building automated trading engines and sophisticated technological platforms for high-frequency trading, including pioneering Service-Oriented Architecture at major financial institutions such as Merrill Lynch and JP Morgan. That experience in processing vast data volumes in real time under high-stakes compliance conditions directly informs Netomi’s approach to building robust, scalable and secure AI for enterprise clients.

The platform does not develop its own foundation models. Instead, it leverages large language models from OpenAI, Anthropic and Google, integrating them into a governed orchestration pipeline that ensures reliable and safe operation within enterprise environments. Rather than acting as a separate support layer, Netomi’s system observes user behaviour, interprets intent in real time and adapts the experience as it unfolds. This allows the AI to resolve issues before they escalate, aiming to eliminate friction rather than manage it.

Key capabilities include autonomous action — the AI agents can authenticate users, enforce policies, retrieve and update data, and complete multi-step workflows. They also possess contextual understanding, considering a customer’s history, current situation and even external factors to provide tailored responses. Netomi emphasises built-in governance and compliance, providing auditable actions and brand safety — a crucial feature for enterprise adoption in regulated industries. The platform is designed to integrate with existing enterprise systems without requiring a complete replacement of the tech stack.

Performance evidence underscores the system’s scale. For DraftKings, Netomi handled more than 40,000 concurrent customer requests per second during major sporting events, maintaining sub-3-second response times and 98% accuracy in intent understanding. The platform already serves Delta Air Lines, United Airlines, MetLife, Paramount, DraftKings, the NBA and Ingram Micro across chat, email and voice channels. It also powers the customer chat experience embedded in the United Airlines mobile app.

Competitive Landscape and Future Plans

Netomi operates in a competitive market for enterprise-scale automation. Among its closest competitors, Ada and PolyAI stand out for their focus on automation and scalability. Other notable alternatives include LivePerson, Intercom, Zendesk, Freshdesk and Kore.AI. Netomi’s G2 rating is high at 4.8 out of 5, though it has a significantly lower review count — 16 — compared to Ada’s 154 reviews. The company attributes this to its deliberate enterprise-only, sales-led approach, which means potential buyers may need to consider fewer public references during due diligence.

The $110 million in new funding will be directed towards customer deployments and research and development, with a specific focus on expanding AI agent capabilities and building proactive AI systems that can anticipate and resolve customer issues before they arise. This aligns with broader industry trends toward agentic AI, hyper-personalisation, unified CX platforms and proactive engagement. Netomi’s technology is designed to handle medium to high complexity customer issues, not just basic inquiries, and the company was formerly known as msg.ai before rebranding.

Thaddeus Norwell

Business & Technology Writer
Thaddeus Norwell is a business and technology writer based in London, UK. He reports on business trends, digital innovation, and regulatory developments shaping the UK economy, focusing on practical outcomes rather than speculation. His work explores how technology and policy affect companies, markets, and consumers.
· Market and regulatory analysis, fintech sector reporting, enterprise technology coverage
· UK corporate landscape, tax and fiscal policy, interest rates and mortgages, AI regulation, cybersecurity threats, startup ecosystem

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