A 70cm tall chocolate egg, claiming to be the world’s largest version of a Cadbury Mini Egg, has taken centre stage at Cadbury World in Birmingham, drawing visitors for a strictly limited viewing.
The so-called Mega Mini Egg, weighing 55kg and encased in its iconic speckled pastel pink sugar shell, will be on display at the Bournville attraction from Monday, March 30th, until Sunday, April 12th. Its unveiling continues a tradition of seasonal showstoppers from the site’s chocolatiers, following the significant public reaction to last year’s gigantic Cadbury Creme Egg.
The Craft Behind the Colossus
Creating the mammoth treat was a two-day endeavour for Cadbury World chocolatiers Claire Fielding, Dawn Jenks and Donna Pitt. Ms Fielding explained the rationale, stating, “Cadbury Mini Eggs are another absolute favourite and a British Easter staple, so creating the Mega Mini Egg felt like the perfect next challenge.”
The team scaled up the instantly recognisable format—a solid milk chocolate centre inside a crisp sugar shell. Standard Cadbury Mini Eggs, first introduced in 1967, are composed of 70% milk chocolate, containing milk, sugar, cocoa butter and cocoa mass, with a shell made from sugar, modified maize starch and colourings. Cadbury emphasises the Mini Egg range uses sustainably sourced cocoa. Production of the sweets moved from Keynsham in Somerset to a plant in Poland in 2010.
This is not the first large-scale project for the in-house team. In 2025, chocolatiers Terry Collins and Dawn Jenks crafted a 45kg, three-foot-tall Cadbury Creme Egg over two and a half days, while another previous creation saw Dawn Jenks and Donna Oluban produce a 40kg chocolate egg featuring an intricate spring scene.
Easter Activities for Families
Beyond viewing the giant egg, Cadbury World has laid on a suite of Easter activities. The centrepiece for younger visitors is Freddo’s Egg-cellent Easter Show, an interactive stage show inviting children to help complete missions alongside the famous frog.
Other attractions include an Easter trail with a special prize and an Easter bonnet competition. For a more immersive experience, families can book a Character Afternoon Tea to meet Cadbury characters like Freddo and the Caramel Bunny.
The Easter period is one of the busiest for the attraction, which has drawn over 500,000 visitors annually since opening in 1990. Operated by Merlin Entertainments, the site offers a self-guided tour through 14 themed zones exploring chocolate history and the Cadbury brand, complete with demonstrations and a 4D Chocolate Adventure. The Cadbury story itself began in 1824 when John Cadbury opened his first shop in Birmingham, receiving a Royal Warrant from Queen Victoria thirty years later. The company produced its first chocolate eggs in 1875.
Cadbury World, located at 69 Linden Rd, Bournville, requires tickets to be pre-booked online, with standard adult admission priced at £22. Opening hours vary but typically run from 10 am to 4:30 pm on weekdays and 9 am to 5:30 pm on weekends, with the tour taking approximately 3-4 hours. Visitors are advised to arrive punctually for their booked slot, as late entry cannot be guaranteed if the attraction is at capacity.
